![]() Key Components Of An AI-Driven Content Discovery Tool: AI and machine learning further facilitate content discovery by using automated techniques to find and deliver content based on user intent - even when that intent isn’t explicitly stated. Plus, content comes in many forms, like video content, Excel spreadsheets, PowerPoints, blog post, Google docs, and more.Ĭentralizing this content within a searchable repository is the first step in making it easier to access and discover. Content and data may also be housed within internal repositories including your CMS, CRM, or ERP. Content lives on your website, social networks, intranet, and other service providers which tend to be siloed from each other. Great digital experiences are driven by great content, which typically comes from many different sources. It’s about delivering this content quickly, regardless of where it lives on your public-facing website or internal intranet. What Is Content Discovery?Ĭontent discovery is the process of surfacing relevant digital content for each individual user based on their specific needs. AI anticipates the searcher’s next move using behavioral data, user intent, user search history, and more, and serves up personalized results and suggestions.īelow, we’ll dive into the details of content discovery, explain how AI-powered search helps improve it, and list 10 key features to look for when scoping out a content discovery tool. And those users are more motivated, meaning they’re willing to make a purchase.īut what does good content discovery look like? A great content discovery experience is powered by a few things: unified search, personalization, and recommendations.Īrtificial intelligence and machine learning play a key role in the latter two, because it can tailor search results to the individual user and the individual search. After all, up to 30% of visitors use a search box when offered. Search plays a key role in content discovery, especially when you want to drive conversions. This typically means your website, but can also include user portals, content hubs, social media, and every place where your content lives. ![]() The content discovery process involves users searching for relevant content on your owned digital channels. Users can also help the recommendation system better cater to their preferences by responding to in-feed surveys, adding TikToks to Favorites, tapping “Not Interested” on videos they don’t like, or reporting content.Content discovery is inherently linked to good online experiences. Saves, likes and comments are important ranking signals for the For You page algorithm. TikTok also disclosed that the way users interact with content across these 4 discovery channels helps the app’s recommendation system serve relevant content. The search bar can be used to look up creators, hashtags, sounds and videos. ![]() This is where users can scroll a feed of the most recent and relevant TikToks from the creators they follow. Discover is a compilation of content that’s gaining momentum across the platform and can include trends, effects and sounds. This is TikTok’s equivalent of Instagram’s Explore page. The For You page is an endless feed of content recommendations based on each user’s interests. The app’s main interface is where content discovery begins. There are 4 placements in the app where users can discover content and interact with it: In a recent blog post, TikTok explained how content discovery works on the platform, shedding some light on the inner workings of the TikTok algorithm. ![]()
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